About

South Yorkshire & Bassetlaw Shows Up is a strategy and social movement designed to engage and involve all our communities and workforces in some bold ambitions to improve cancer outcomes in our region.

Unfortunately, we have one of the highest rates of cancer in England, with the lowest proportion of people diagnosed at an early stage where we can offer curative treatments. We need more of us to understand why that is and to take steps in our own lives, communities, workplaces – and together – to start to turn the tide on cancer outcomes.

One in two people will be affected by cancer in their lifetime

Better treatments mean that people are living with cancer for longer. One of our ambitions therefore is that cancer is recognised and supported as a long-term condition.

South Yorkshire & Bassetlaw Shows Up is about showing up for each other and showing up as organisations and individuals to tackle cancer together in new and innovative ways.

Quite simply, the Shows Up movement aims to reduce the number of deaths from cancer and reduce the inequalities in access to services including testing, treatment and care, that exist between people in deprived and more affluent communities.

Fighting cancer isn’t just a health service responsibility. We aim to make a real difference through informing and educating, and by working as partners together in schools, in business and in industry, across community groups, and with charities and voluntary organisations, among others.

Every section of our society has a part to play. Please Show Up and get involved as the movement grows and evolves over the next few years.

Our 5
Ambitions

Achieving the Five Bold Ambitions of the Cancer Strategy requires South Yorkshire and Bassetlaw working together and Showing Up for each other.

South Yorkshire and Bassetlaw Shows Up is the multi-levelled communications and engagement strategy that can be tailored and implemented at place level and for specific target audiences.

Ambition One

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    Cancer is recognised as and treated as a long-term condition.

    Recognise and support people living with cancer as a long-term condition ensuring the knowledge and skills to support people in a person-centred way is part of everyday training of all clinical professionals.

Ambition Two

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    Increase participation in cancer preventative measures to above the national rates.

    Support the promotion and uptake of activities addressing the risks factors common to all cancer groups such as smoking, obesity, alcohol, lack of physical activity.

Ambition Three

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    Close the gap on cancer incidence rates between the most and least deprived areas for the three common cancers.

    Through targeted prevention, reduce the gap between the number of newly diagnosed cancers for lung, bowel and breast in the most deprived populations compared to the least deprived.

Ambition Four

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    Three in four cancers will be diagnosed at an early stage.

    Through targeted increase in vaccination, screening and case finding we will support earlier diagnosis. Through improved access and pathway management we will support faster diagnosis to improve the outcomes and experience for people affected by cancer.

Ambition Five

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    Reduce the rate in the number of people dying from cancer.

    Through the collective impact of increased prevention, screening, earlier and faster diagnosis alongside access to effective treatment, research and support; we will reduce the rate in the number of people dying from cancer.